Six buyers. Six completely different conversations.
The same platform sells for opposite reasons depending on who's in the room. An athletic director buys liability documentation. A 16-year-old buys visibility. Pitching them the same deck loses both.
High Schools / Programs
Objective, defensible, and it works on the film you're already shooting.
One coach. No analyst. A hard drive of film nobody has time to watch, and a parent in the parking lot on Tuesday asking why their kid played 14 minutes. Right now the only answer is 'coach's judgment', and that answer stopped working years ago.
Runs on your existing camera
VEO, Pixellot, Trace, or a phone on a tripod. No new hardware, no new filming routine, no student manager learning a new app.
A number you can point at
Five pillars with visible inputs. When a playing-time decision is questioned, you show the pillar breakdown instead of relitigating a feeling.
Zero staff hours to operate
Upload happens automatically from your camera platform. The report arrives. Nobody has to become the analytics person.
"We have no budget."
Compare it to one assistant coach stipend, not to a software line item. At the Scout tier, a program with 40 rostered athletes lands under $9 per athlete per season — less than a set of training bibs — and it replaces hours of unpaid film work your staff are already doing badly at 11pm.
Athletic Directors
One dashboard across every program you oversee.
You're accountable for injury liability, Title IX equity across programs, and recruiting outcomes in sports you never played — all at once. Each head coach hands you a different story in a different format, and none of them are comparable.
Cross-program roll-up
Every sport, every age group, one consistent rubric. Compare participation, load exposure, and evaluation coverage across programs on the same page.
Documented load exposure
A durable record of workload and biomechanical flags per athlete. When a question arises about how an injury was managed, you have contemporaneous data, not recollection.
Row-level security
Coaches see their assigned age groups. You see everything. Access is enforced in the data layer, so 'who saw what' is answerable.
"Another system nobody will use."
Correct — that's why there's nothing to log into. The report is generated after each game and delivered by email and PDF on a schedule you set. Adoption isn't a behavior change you have to enforce; the artifact arrives whether or not anyone opens a dashboard.
Athletes (13–25)
A verified performance profile, not a highlight tape.
Getting seen is the whole game, and the tool everyone uses is a 3-minute reel of your best moments. Every recruiter knows it's curated. So your reel competes with thousands of identical reels and the differentiator ends up being which showcase your family could afford.
Full-game evidence
Your off-ball movement, your work rate, your success rate under pressure across 90 minutes — the 87 minutes a highlight reel deletes.
Age-normalized scoring
Compared against your maturation stage, not just your birth year. If you're a late developer, the model says so explicitly instead of burying you under bigger kids.
Similarity search works for you
If your movement signature matches profiles that convert, that shows up in the index — even if you play for a program nobody flies to.
"What if my score is low?"
Then you finally know which of the five pillars is holding you back and by how much. A low Technical Execution score with a high Tactical Intelligence score is a specific, trainable gap — that's a development map, not a verdict. And your profile is yours: you control who sees it.
Parents
Know where your kid actually stands — and see the load they're carrying.
You're spending thousands a year on club fees, travel, and tournaments with no honest read on whether it's working. The coach says 'they're developing'. Meanwhile your kid is playing 60 games a year across three teams and you're quietly terrified about a knee.
An honest, comparable read
Where your athlete sits against their age group on five specific pillars, updated every match — not a subjective end-of-season conversation.
Visible load and asymmetry
Cumulative workload, symmetry trends, and late-match form decay across every team they play for, in one place.
A development map they can act on
Specific pillars to work on with a coach, instead of 'work harder'.
"Is my child's data safe?"
Guardian consent is required before any athlete under 18 is processed, and it's revocable at any time. Programs can choose edge processing so footage never leaves their building at all. We store the minimum needed to compute the score, publish a defined retention window, and support hard deletion — footage, derived frames, movement embeddings, and scores removed together, not just hidden. We align to GDPR Article 8 and UK-GDPR in Europe and to COPPA plus state biometric statutes including Illinois BIPA in the US.
- Guardian consent required for athletes under 18
- GDPR Art. 8 & UK-GDPR aligned in Europe
- COPPA and state biometric statutes, including Illinois BIPA
- Data minimization by default
- Edge processing option — footage never leaves the building
- Defined retention window and hard deletion path
Coaches
Get your Sundays back.
Film study eats the hours you'd rather spend actually coaching, and you still only get through a fraction of it. Then you make a selection call built on twenty years of instinct and get asked to justify it in a language instinct doesn't speak.
A prioritized watch list
Instead of scrubbing 90 minutes, you get the twelve clips that moved the numbers — with timestamps that jump straight to the video.
Notes sync alongside the score
Your subjective read is captured in the same athlete view as the objective data. The system records your judgment, it doesn't overwrite it.
Every player evaluated equally
The bench gets the same analysis as the starters. That's usually where the surprises are.
"It won't see what I see."
It won't, and it isn't trying to. It can't read a locker room, a training attitude, or whether a kid has a bad week coming. What it does is hand you a ranked list of what to look at first, so your eye is spent on the decisions that matter instead of on scrubbing through goal kicks.
Universities / College Programs
Evaluate more athletes, in more places, before you buy a plane ticket.
Recruiting budget burns on travel to evaluate athletes who don't pan out. The transfer portal moves faster than your evaluation cycle. NIL has raised the cost of a miss from an awkward season to a real financial write-off.
Remote full-game verification
Verify a target against complete match data before travel is authorized. Travel becomes confirmation, not discovery.
Talent Similarity Index
Search by movement signature against athletes who succeeded in your system, at the same age band.
Transfer-window speed
Process a portal entrant's last ten games overnight and have a comparable profile before the second phone call.
"How does this compare to the services we already pay for?"
Those services index who is already known — they're rankings of athletes who have already been identified, aggregated from people who were already watching. The Talent Similarity Index searches raw footage for movement signatures, so it surfaces who isn't on any list yet. They're complementary: keep the database, add the discovery layer.
Which one of these is you?
Tell us your role on the form and the call is shaped around that pitch, not a generic demo.